Master Thesis sponsored by Bentley Motors at the Royal College of Art London.
The “Bentley Spark” is a luxury service and becomes the key to the Bentley Universe.
The Spark is awakened through the first human touch and it creates the first memory of your Bentley. Throughout its life it captures the unique bond between the user and the brand Bentley.
Finally, you pass on not only a car, but a legacy. Your Spark plants the seed for the next generation.
Exhibited in "Art and the Automobil" by Norman Foster at the Guggenheim Museum in Bilbao in 2022.
video: blender artist, Patryk Musielak
